Zaslal: čt 28. prosinec, 2017 9:16 Předmět: British Vogue: what we can expect from Edward Enninful as ed
British Vogue: what we can expect from Edward Enninful as editor
From an ‘all-black’ issue for Italian Vogue to his experience as a stylist – the appointment of Vogue’s first male editor marks a huge shift in the fashion industry
Edward Enninful’s appointment as the new editor of British Vogue marks a huge shift in fashion – a black man at the helm of the most established fashion magazine in Britain is exciting, but not just because of Enninful’s race and gender. The stylist has a history of making beautiful, timely – and sometimes controversial – images. He has a reputation as someone who shakes up mainstream fashion titles, and makes them chime with the interests of younger readers. Condé Nast International chief executive Jonathan Newhouse rightly describes Enninful’s work at Italian Vogue as attaining “landmark status in recent cultural history”.
Ghanian-born Enninful will undoubtably bring more diversity to Vogue. As contributing fashion editor at Italian Vogue, he oversaw the magazine’s “all-black” issue in 2008, which became a bestselling number (Condé Nast printed an extra 40,000 copies). As fashion and style director at W he worked with known A-listers (Cara Delevingne and Emma Watson), but also championed diversity of models and celebrities. Naomi Campbell, Rihanna, Ruth Negga and Jourdan Dunn were favourite subjects.
Enninful has been vocal about the need to make change from the inside in this largely white industry. “If you put one model in a show or in an ad campaign, that doesn’t solve the problem,” he said at a talk last year. “We need teachers in universities, we need internships, we need people of different ethnic backgrounds in all parts of the industry. That really is the solution; you have to change it from the inside.” Arguably his appointment is a sign that this is beginning to happen. British Vogue has previously been called out for its lack of diversity in model casting. In 2015, Dunn became the first black model to be the solo star on the cover since Campbell in 2002.
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